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As part of a campaign to introduce the Samsung Galaxy Note 20, we produced the first 8K video from the Prague Zoo. This immersive experience collected hundreds of thousands of views on YouTube.

In the summer of 2020, Samsung presented its Galaxy Note 20 phones that offered the ability to shoot video in 8K. The big question was, how do we present this almost unimaginable performance to regular users?

Halfway through the grim quarantine, we’ve come up with the idea to shoot a professional 8K video in the Prague Zoo. People missed seeing animals and enjoying real-life experiences, which created a new opportunity for an original project. The project was developed in collaboration with the Prague Zoo, their employees were given the Note 20 phones to shoot their own videos at their own leisure. Those videos were later played on an 8K Samsung TV at the information center. For the shooting of the main video, however, we invited Jakub Jahn, who’s a professional director.

He and his team have spent a couple of days at the zoo, and the film was deliberately shot only in locations normally open to regular visitors. That means that all of the shots feel accessible - possible to capture by any visitor with their own phone, despite their other- worldly beauty.

The company’s magazine named “Co se děje” (What’s Up?) has been a passion of ours for many years. We practically created it and to this day, it serves as one of the company’s most important tools for internal communication. It also works as a source of entertainment, information and lectures for the employees. Anything important that happened or will happen at Hartmann, can be found on the biweekly magazine’s website. The employees can also read an interview with a celebrity or some renowned experts in the Czech medical field.

Hartmann employs nearly 2000 people, but less and less magazines are being printed. The traditional physical copy gives way to an electronic version due to matters of convenience and popularity with the readers. The electronic version can be found on the platform Issuu.