PR and media relations

We invited the media to our collaboration with FEL ČVUT in the form of a motorist experiment. Three TV crews arrived, along with other key journalists.

Scientists from the Department of Control Engineering of FEL ČVUT analyze different options of directing traffic colons and the question of how cars with adaptive cruise control factor into the equation. This topic, heavy with math formulas and processes, needed to be presented to the general public. Doing so successfully also catches the eye of new partners and potential future students.

Side by side with the scientists, we created a concept of a public experiment in order to bring in new data and to be attractive to media. We invited owners of cars with adaptive cruise control to an empty airport runway located in Mnichovo Hradiště, thus creating an artificial colon. After doing so, the results were presented by the department representatives.

Despite the event not happening in Prague, a few journalists have joined the experimental colon, with some others at least accepting an invitation to ride in the passenger seat or take a video of the experiment via a drone. It was fun, and the topic rocked through Czech media. Among the 35 total outputs were, for example: Události ČT 1, multiple live entries on ČRo Radiožurnál, or articles in Novinky.cz, iDnes.cz and Aktualne.cz.

There are many guides on how to lose weight, what to eat, and what to do. Sample menus might as well be made into books. How does one communicate about just one of the many diets offered on the Czech market, amidst such media chaos? By following our usual train of thought – creative, but mainly, different from how others would do it.

All manufacturers would agree that their specific diet works best. Unlike other brands, we made sure to offer a diet by Victor to two reporters from a major online media outlet. And since Victor offers its diet for both men and women, we arranged a duel between the sexes, reported on online.

The outcome? Some very entertaining content and media outputs on one of the most read Czech media outlets. The women won due to losing more weight than the men’s team. However, the real winner of this campaign is our client, with the best keto diet on the market. The competition was also supported by a qualified statement from Martin Cvrkal, a nutrition consultant.