Events tailored to your needs

Samsung’s exhibition at Designblok22 introduced flip and fold phones in a spectacular way.

The series of smartphones Galaxy Z Fold 4 and Z Flip 4 has a potential to captivate fans of quality designs – a group of people traditionally found in the audience at Designblok events. But how does one present these phones to such a demanding audience without ending up with a mere replica of a simple presentation given routinely at the company’s stores?

We designed the exhibition at Designblok22 with a specific goal of presenting Samsung’s key innovative process regarding their phones, not just presenting new products. Working in synergy with the independent designer Petr Bakoš and other artists, we created an original concept: installing a flexible projection screen controlled by robotic arms. Thanks to this original form of presentation, the whole exhibition narrated the story of phones with a flexible future, both physically and metaphorically.

Thanks to an accurate reading on the attendance, we know that in just 5 days, we welcomed 17 000 visitors, along with some reporters from TV Nova and readers in the media. Aside from the kinetic installation, the attendees could also get familiar with new phones in the presence of experienced promoters, or even buy a new phone from another, entirely new attraction – a phone vending machine. The reactions were generally positive despite many people in the audience being with the competition.

We design meetings with partner organizations for Axis Communications named “Axis den” (Axis Day) on a regular basis. Our first year is worth mentioning, as we’ve gotten the opportunity to distance ourselves from a typical hotel conference space and take a gamble on a more unorthodox, industrial concept. And it paid off!

Our efforts went into event production, but also partially into the scheduled program. We helped develop and finish up the concept of discussion, all while enriching the event with a fun lottery based on recognizing car license plates with the help of a camera designed by Axis.

The year after that, our conference was significantly complicated by the Covid 19 pandemic. Only a couple of days prior to the event, the quarantine was declared, and we were left with no other choice but to make the meeting happen online instead. Thanks to our client’s trust, as well as flexible and reliable suppliers, everything worked out in time, and we even managed sewing some original Axis masks!