Creative
projects

A close collaboration with GrowJob Institute and Petr Ludwig, this project focuses on connecting the topic of sleep with the Samsung Galaxy Watch5 smartwatch, utilizing an eight-day sleep course. Sleep is one of the of the product’s main USPs.

Constantly low energy levels can severely complicate your life and even lead to major health complications. Many solutions to this problem can be found through scientific data and smart technologies. We successfully integrated these approaches to create a new, unique sleep course called Vyspi se na to! (Sleep On it!). Among the lecturers were: Petr Ludwig (analyst), Brain We Are (a lifestyle podcast), Tomáš Eichler (neurogeneticist), Tomáš Baránek (co-founder of the publishing house Jan Melvil), and Veronika Allister (biohacker). The course was connected to a product competition and the prizes were the Galaxy Watch5 watches designed to guide the user to healthier sleep habits. For every finished lesson, a participant’s contact information was entered into a drawing.

The project’s duration was two weeks and the overall impact of the communication was 2 286 450 reached in Czechia and Slovakia combined. In total, 8 261 participants showed up for the course.

A very successful B2B communication. We designed and created a contest for Axis Communications, in which municipalities competed for new camera systems in order to achieve better coverage of problematic spots.

Within two years, 116 projects were signed up for the competition, and our PR communication connected municipal representatives with both the Axis tech support and the general public.

Axis, a Swedish manufacturer of surveillance systems and smart city technologies, distributes its products exclusively through its partners – installation companies around the world. In the township’s camera systems sector, the key contacts on the customer’s side are the chief of police, a local representative, or even the local mayor. The Blind Spots competition focused mainly on this target group. At the same time, another goal was to involve the general public in the competition and educate them on contemporary security camera systems.

During the project’s production, we established communication with Czechia’s Cities and Municipalities Union, as well as the Department of Crime Prevention (part of the Ministry of Internal Affairs), the Healthy Cities Association, and other trustworthy organizations. We established a partnership with the popular magazine Tydenikpolicie.cz and a family of regional titles named Drbna.cz, all of which experienced a significant influx of new readers since 2020. A supplementary campaign was also launched, focusing with regional targeting through Facebook. The maximum time given to register was 3 months and registration was done over a custom-designed website created by Taktiq, with high emphasis on being coherent and educative. All of the identified “blind spots” were then evaluated by an independent committee of experts, serving as project guarantors. The competition was accompanied by a prudent PR campaign featuring stories and statistics.

In the first year, 49 municipalities applied, with 67 more joining in the second year. An expert from Axis provided in-person consultations to all applicants and established collaborations with new partners and institutions. The public also participated significantly; one of the projects received over 1000 votes, prompting the committee to announce a special prize. he media feedback was substantial, with 75 accumulated outlets (99 GRP) in 2020 and 102 outlets in 2021, including reports on ČT – Události, or Prima CNN News.