With the help of tech influencer Vojta Dalekorej, we delved into a sensitive topic: how loyal are iPhone users to the brand, really? Would a new folding phone by Samsung convince them to switch sides?
The new Galaxy Z Flip4 is capable of grabbing the attention of those currently loyal to the competition, thanks to its foldable screen and innovative design. amsung aimed to captivate both the Zoomer generation and the traditional “Applists”. This is where the idea for a slightly confrontational campaign came from.
We played with the idea of conducting a real test in the street to answer a few important questions. Are iPhone users so dependent on the brand that no amount of convincing could make them switch? How do they perceive technological innovations that haven’t yet arrived in the world of Apple yet? What if we offered this switch to random people on the street? We found a kindred spirit in Vojta, who thought this was a great idea and video material. Vojta, an Apple and Android user, runs a popular channel on Youtube named WR Tech, which focuses on technological development and products. Right before Christmas, we traveled to the snowy center of Prague with him.
Click the video to check out how the test turned out. “Would you switch from iPhone to Samsung” became a question that resonated strongly – the video gathered 130 000 views within only 3 weeks, on top of thousands of references on Instagram and TikTok. Click the video to check out how the test turned out. The comments under the video should quickly explain the success behind this campaign to you.
