The project’s duration was two weeks and the overall impact of the communication was 2 286 450 reached in Czechia and Slovakia combined. In total, 8 261 participants showed up for the course.
Our works
Sleep on it!
A close collaboration with GrowJob Institute and Petr Ludwig, this project focuses on connecting the topic of sleep with the Samsung Galaxy Watch5 smartwatch, utilizing an eight-day sleep course. Sleep is one of the of the product’s main USPs.
Constantly low energy levels can severely complicate your life and even lead to major health complications. Many solutions to this problem can be found through scientific data and smart technologies. We successfully integrated these approaches to create a new, unique sleep course called Vyspi se na to! (Sleep On it!). Among the lecturers were: Petr Ludwig (analyst), Brain We Are (a lifestyle podcast), Tomáš Eichler (neurogeneticist), Tomáš Baránek (co-founder of the publishing house Jan Melvil), and Veronika Allister (biohacker). The course was connected to a product competition and the prizes were the Galaxy Watch5 watches designed to guide the user to healthier sleep habits. For every finished lesson, a participant’s contact information was entered into a drawing.
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Related links
Jídlo jen v časových oknech přináší lepší spánek i kondici, říká lifehacker
Nedostatek spánku způsobuje obezitu i kardiovaskulární nemoci. Udělej si kurz od Samsungu a spi lépe díky radám předních odborníků
Nedostatek spánku postihuje až čtyři pětiny populace. Pomoci může spánkový kurz od Samsungu
Naučte se znovu v noci odpočívat, když trpíte spánkovou deprivací
Naučte se znovu v noci odpočívat, když trpíte spánkovou deprivací
Spíte špatně? Spánkový kurz Samsungu to chce napravit, k dispozici je online a zdarma
OUR OTHER SERVICES
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Communication strategy
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